Privacy Policy

Effective date: 3 August 2026

This Privacy Policy explains how Alcaeus Development AB collects and uses personal data when a business representative visits or uses Promeo, a hosted service for generating marketing content and scheduling and submitting approved content to TikTok, Instagram, Threads, YouTube, managed Facebook Pages, Bluesky, and LinkedIn.

1. Who is responsible

For account administration, service operation, security, support, and our own legal obligations, the data controller is:

Alcaeus Development AB
Registration number: 559461-9727
Fjällbrudens väg 11
132 45 Saltsjö-Boo, Sweden
Privacy contact: noel@alcaeus.app

When a business uploads content containing personal data and instructs Promeo to process it for a scheduled post, that business is normally the controller and Alcaeus acts as its processor or service provider. People appearing in a customer's post should contact that business first about the content. We will assist the business where required.

TikTok, Meta, Google, Bluesky, and LinkedIn independently determine how they process data within TikTok, Instagram, Threads, Facebook, YouTube, Bluesky, and LinkedIn after a user connects an account or content is submitted. Each platform provider is an independent controller for that processing.

2. Scope

This policy applies to Promeo's website, business accounts, AI-assisted creation studio, generated-content library, social-platform connections, scheduling workflow, support, and related security and operational activity.

At launch, the public workspace supports uploaded or AI-generated persona portraits, persona scene variations and generic marketing images, AI-generated four-slide social-media drafts, and TikTok photo slideshows.

It does not govern TikTok, Meta, Google/Firebase, Bluesky, LinkedIn, Bunny, Replicate, a model provider, or another third party acting for its own purposes. Their own privacy notices apply to their independent processing.

Promeo is intended only for businesses represented by adults. It is not directed to children or to personal or household users.

3. Personal data we process

Account and business data

We may process:

• business name and account status;
• the representative's name and email address;
• Firebase user identifier, authentication provider, email-verification state, and sign-in timestamps;
• IP address, user-agent and browser information, device and session information, and security events; and
• communications, support requests, and privacy requests.

Firebase Authentication manages authentication credentials. Depending on the sign-in method, Firebase may process passwords, email addresses, phone numbers, provider identifiers, IP addresses, and user-agent information. Alcaeus does not receive a readable copy of a Firebase-managed password.

Social-platform connection data

When the representative connects TikTok, Instagram, Threads, YouTube, a managed Facebook Page, Bluesky, or LinkedIn, we may process:

• platform account identifier, username, display name, and profile image;
• the Promeo product workspace to which each platform connection belongs;
• granted scopes and permission state;
• access and refresh tokens and their expiry;
• creator settings and available privacy and interaction options;
• post or publish identifiers, processing status, and failure information; and
• available post-performance figures, such as views, likes, comments, and shares; and
• connection, disconnection, and token-refresh events.

We request only the permissions needed to connect the authorised account, present applicable posting controls, submit approved content, and report status and performance. These include TikTok video.publish, Instagram business basic and content publishing, Threads threads_basic, threads_content_publish, and threads_manage_insights for post performance analytics, YouTube upload and read-only permissions, Facebook pages_show_list, pages_read_engagement, and pages_manage_posts for managed Pages plus business_management to discover owned and client-managed Pages in approved Business portfolios, AT Protocol permissions used to maintain the authorised Bluesky session and create posts, and LinkedIn openid, profile, and w_member_social for the connected member profile. Promeo does not request LinkedIn organisation-Page publishing permissions at launch.

Post and scheduling data

We may process:

• uploaded photos, captions, hashtags, and cover or ordering choices;
• proposed posting date, time, time zone, and status;
• privacy, interaction, music, commercial-content, own-brand, and branded-content choices;
• preview and express-approval records;
• submission attempts, platform responses, errors, and cancellation information; and
• technical metadata associated with uploaded files.

Uploaded media may contain images, voices, names, likenesses, or other personal data about employees, creators, customers, or other people. The business that uploads the media is responsible for having a valid legal basis, giving required notices, and obtaining necessary rights and consent.

Creation-studio and library data

When the representative uses the creation studio, we may process:

• product records containing names, descriptions, audiences, allowed features, and voice direction;
• persona names, descriptions, scene instructions, topics, parent-persona relationships, source-product relationships, and other prompts;
• customer-uploaded persona portraits, persona variations, generic images, filenames, file types, file sizes, and image dimensions;
• optional generated reference images selected from the Customer's library;
• generated persona portraits, generic images, slideshow copy, captions, and rendered slides;
• generation type, model and provider identifiers, source-asset relationships, status, errors, timestamps, and expiry; and
• the Customer's decisions to open, delete, or copy generated results into a posting draft.

Creation-studio inputs, customer uploads, and generated outputs may contain personal data, confidential information, trademarks, or likenesses. The Customer decides what to submit and is responsible for having a valid basis and all necessary rights and notices. These disclosures and Promeo's Terms explain that requested generation inputs and selected references are sent to Replicate; images uploaded directly into the library are stored by Promeo and are not sent to Replicate unless the Customer later selects one as a generation reference.

Essential website data

Promeo uses only storage and similar technologies needed for authentication, security, session continuity, load balancing, and user preferences at launch. We do not currently use advertising cookies or optional analytics cookies.

If we later introduce non-essential analytics or advertising technology, we will update this policy and provide consent or opt-out controls where required before using it.

4. Where the data comes from

We receive personal data:

• directly from the business representative during registration, upload, scheduling, approval, support, or privacy requests;
• directly from the representative through product information, library uploads, generation prompts, and reference selections;
• from Replicate and the selected model when they return generation status and output;
• from TikTok, Meta, Google, Bluesky, or LinkedIn when the representative authorises a platform connection or Promeo checks posting capabilities, status, and available post-performance figures;
• from Firebase when it authenticates and secures the account;
• automatically from the representative's browser, device, and use of Promeo; and
• from the business that uploads media concerning other people.

We do not obtain data from data brokers.

5. Why we use personal data

Purpose	Data generally used	Legal basis where GDPR-style law applies	Is it required?
Create and authenticate the business account	Account identifiers, email, verification, session and security data	Performance of the agreement with the Customer and our legitimate interest in secure access	Yes. Promeo cannot provide an account without it.
Upload, generate, and store requested marketing content	Customer-uploaded library images, prompts, product and audience information, selected reference media, provider status, and outputs	Performance of the agreement and the Customer's instructions; consent where separately required for a third person's sensitive data	The selected image is required for an upload; the requested prompt and reference are required for generation. Promeo cannot create or store the requested library item without the applicable input.
Connect and maintain authorised social-platform accounts for a product	Product association, platform and Page identifiers, scopes, tokens, connection events	Performance of the agreement and the user's authorised request	At least one destination connection is required for scheduling. Without a selected connection, Promeo cannot submit a post.
Prepare, schedule, and submit approved posts	Media, captions, settings, schedules, approvals, publish status	Performance of the agreement; processing on the Customer's instructions where Alcaeus acts as processor	Yes for each scheduled post. Omitted settings or media may prevent submission.
Display posting controls and report results	Creator settings, privacy options, status and errors	Performance of the agreement and compliance with selected-platform requirements	Yes for publishing and status reporting.
Display post-performance analytics	Post identifiers and available views, likes, comments, and shares returned by connected platforms	Performance of the agreement and the user's request to view the results of authorised publishing	Optional. The publishing workflow remains available without opening Analytics.
Secure and troubleshoot Promeo	IP address, user agent, logs, failures, account and session events	Our legitimate interests in preventing abuse, maintaining reliability, and protecting users and systems	Collected automatically. Blocking essential security data may prevent use.
Provide support and communicate about the Service	Contact details, messages, relevant account and post information	Performance of the agreement and our legitimate interests in customer support	Optional, but we may be unable to answer without relevant information.
Establish, exercise, or defend legal claims and comply with law	Relevant account, transaction, communication, security, and content records	Legal obligation and legitimate interests in protecting legal rights	Required where applicable.

Where we rely on legitimate interests, we consider whether the processing is necessary and balance our interests against the individual's rights. Where local law requires consent for a particular activity, we will request it separately and it may be withdrawn prospectively.

We do not use personal data to make decisions producing legal or similarly significant effects about business representatives. Each selected platform may independently moderate or restrict content and accounts under its own rules.

6. How media is transferred for generation and publishing

Selected platform APIs retrieve approved media from a public URL. For this purpose, Promeo may temporarily upload approved media to Bunny storage and expose it through a hard-to-guess public URL.

Anyone who obtains that URL may technically be able to access the file while it remains active. Customers must not upload unnecessary sensitive or confidential material. Promeo removes the temporary copy according to the retention periods below after the selected platforms complete retrieval, the post reaches a final failure, or the schedule is cancelled.

Customer-uploaded library images and generated images are also stored through hard-to-guess Bunny URLs so that the Customer can preview and reuse them and, when the Customer selects an item as a generation reference, Replicate can retrieve it. These URLs remain active for the library retention period unless the Customer deletes the item or closes the account sooner.

When the Customer requests a generation, Promeo sends the applicable prompt, settings, and selected reference URL to Replicate. Replicate and the selected model process that information to produce the requested output. Replicate states that API prediction inputs, outputs, output files, and logs are removed after approximately one hour by default. Promeo copies completed output to Bunny before that provider copy expires so the Customer can review and use it.

Each selected platform receives the approved content, caption, applicable settings, and related submission information when Promeo submits the post. TikTok, Meta, Google, Bluesky, and LinkedIn then process that information under their own privacy policies and platform terms.

YouTube API Services

Promeo uses YouTube API Services to identify the authorised YouTube channel, upload approved videos, and display available performance statistics for those uploads. Google's processing is governed by the Google Privacy Policy, and the Customer can review or remove Promeo's Google access in Google's security settings.

Disconnecting YouTube in Promeo removes the stored connection and asks Google to revoke the token. Promeo deletes YouTube authorised data as soon as practicable and no later than 7 calendar days after the Customer disconnects or revokes access, closes the Promeo account, requests deletion, or the token can no longer be refreshed. This YouTube-specific deletion period overrides any longer general retention period below. Deleting Promeo-held data does not delete videos or other data already stored by YouTube; the Customer must manage those items in YouTube.

7. Service providers and other recipients

We disclose personal data only as needed for the purposes described in this policy.

Recipient	Role and purpose	Data involved
Google/Firebase	Processor providing Firebase Authentication, Firestore, Cloud Functions, Hosting, and associated security and infrastructure	Account, authentication, schedule, post metadata, logs, and operational data as configured
Bunny	Processor providing storage and hard-to-guess public delivery of generated and approved post media	Uploaded and generated media, object paths, and technical request data
Replicate and selected model providers	Providers processing prompts, settings, and optional reference media to generate the requested images and slideshow copy	Generation prompts, product and audience information, reference URLs and media, outputs, prediction identifiers, logs, and technical metadata
TikTok	Independent platform and controller receiving authorised content through Login Kit and the Content Posting API	TikTok connection data, approved media, captions, settings, schedules when submitted, publish status, and available post-performance figures
Meta (Instagram, Threads, and Facebook)	Independent platform provider and controller receiving authorised content through the Instagram, Threads, and Facebook Pages APIs	Instagram, Threads, and Facebook Page connection data, approved media, captions, schedules when submitted, publish identifiers or errors, and available post-performance figures
Google/YouTube	Independent platform provider and controller receiving authorised content through YouTube Data API v3	YouTube channel and connection data, rendered approved videos, titles, captions, upload identifiers, status or errors, and available post-performance figures
Bluesky	Independent platform provider and controller receiving authorised content through AT Protocol APIs	Bluesky identifiers, profile data, encrypted OAuth session material, approved media, captions, repository record identifiers or errors, and available post-performance figures
LinkedIn	Independent platform provider and controller receiving authorised content through LinkedIn member and publishing APIs	LinkedIn member identifier, profile data, encrypted OAuth credentials, approved text or media, and post identifiers or errors
Professional advisers and technical contractors	Confidential support, security, legal, accounting, and incident response where necessary	Only the data reasonably needed for the task
Authorities, courts, and transaction parties	Legal compliance, protection of rights, or a corporate transaction subject to appropriate safeguards	Relevant data required by law or due diligence

We require processors to protect personal data and process it only under appropriate instructions and contractual safeguards.

We do not sell personal data. We do not share personal data for cross-context behavioural advertising or targeted advertising, and we do not disclose it to data brokers.

Alcaeus does not train or fine-tune its own artificial-intelligence models using Customer Content and does not initiate training jobs with Customer Content. Replicate and selected model providers process generation inputs and outputs under their applicable terms and privacy commitments. We do not use personal data for unrelated profiling.

8. International transfers

Alcaeus is established in Sweden, but providers may process personal data in other countries.

Firebase Authentication processes data in the United States. Google states that Firebase Authentication uses data such as email addresses, passwords, phone numbers, user agents, and IP addresses for authentication, security, and abuse prevention. More information is available in Firebase's Privacy and Security documentation.

TikTok, Meta, Google, Bluesky, LinkedIn, Bunny, Firebase, Replicate, selected model providers, and their subprocessors may process data outside the country where the business representative is located. When transfer restrictions apply, we use or rely on appropriate mechanisms such as:

• an adequacy decision or recognised data-protection framework;
• approved standard contractual clauses or equivalent contractual safeguards; or
• another transfer mechanism permitted by applicable law.

Individuals may contact noel@alcaeus.app for information about the safeguards relevant to their data.

9. Retention

We keep personal data only for as long as needed for the stated purpose, including to provide the Service, meet legal obligations, resolve disputes, and protect the Service.

Data	Normal retention
Product records, including product name, description, audience, allowed features, and voice	For the account lifetime or until the Customer deletes the product; Promeo-controlled active copies are then deleted promptly and backups expire as described below
Creation prompts, persona and product relationships, library metadata, customer-uploaded library images, and generated images or slides	30 days after upload or generation, or sooner when the Customer deletes the library item, deletes its parent product, or closes the account
Replicate API prediction inputs, outputs, files, and logs	Replicate states that these are removed after approximately 1 hour by default for API predictions
Uploaded post media	Retained through the scheduled submission and deleted within 7 days after every selected platform reports completion or final failure, or after the schedule is cancelled
Captions, schedules, approval records, settings, publish identifiers, and status history	12 months after the scheduled posting time
Post-performance figures requested in Analytics	Retrieved from the relevant platform when Analytics is opened and not stored as a separate Promeo analytics history at launch
Social-platform access and refresh tokens	Until the relevant connection is disconnected or the Promeo account is closed, then promptly revoked where supported and removed from Promeo-controlled systems
YouTube authorised data, including channel data, credentials, upload identifiers, and related API status	Until required for the authorised feature, then deleted as soon as practicable and within 7 calendar days after access is revoked or disconnected, the Promeo account is closed, the Customer requests deletion, or authorisation can no longer be refreshed
Active business account and representative data	For the account lifetime; Promeo-controlled active copies are deleted within 30 days after account closure
Security and operational logs	90 days, unless needed longer to investigate an active security incident, abuse, or legal claim
Support correspondence	2 years after the support matter closes
Promeo-controlled backups	Expire within 30 days after deletion from active systems
Data needed for legal claims or statutory obligations	For the applicable limitation or legally required period, then deleted or anonymised

Google states that Firebase Authentication keeps logged IP addresses for a few weeks and retains other authentication information until the Firebase customer initiates deletion of the user. Google may take up to 180 days after that deletion request to remove Firebase Authentication information from its live and backup systems. This provider-controlled period may therefore extend beyond Promeo's 30-day active-system deletion target.

If a submission is still processing or its outcome is uncertain, temporary media may be retained beyond the normal period only as long as reasonably necessary to prevent a failed transfer, investigate the outcome, or permit safe cleanup.

We may retain anonymised or aggregated information that can no longer reasonably identify an individual.

10. Security

We use reasonable technical and organisational measures designed to protect personal data, including access controls, encrypted network connections, provider security features, logging, least-privilege practices, and procedures for handling incidents and deletion.

No online service can guarantee absolute security. Customers must protect their Firebase and connected-platform credentials, use secure devices, promptly remove access from former representatives, and notify us of suspected compromise.

If a personal-data breach occurs, we will investigate and notify affected customers, individuals, platform providers, or authorities when required by applicable law or our contractual obligations.

11. Privacy choices and rights

Depending on location and applicable law, an individual may have the right to:

• know whether and how we process personal data;
• access or receive a copy of personal data;
• correct inaccurate or incomplete data;
• delete personal data;
• restrict or object to processing;
• receive portable data in a commonly used format;
• withdraw consent without affecting earlier lawful processing;
• opt out of sale, sharing, targeted advertising, or certain profiling;
• appeal our refusal of a privacy request; and
• receive equal service without unlawful discrimination for exercising privacy rights.

Promeo does not currently sell personal data, share it for cross-context behavioural advertising, use it for targeted advertising, or conduct profiling that produces legal or similarly significant effects.

EEA, United Kingdom, and Switzerland

Individuals in these regions may exercise rights of access, correction, deletion, restriction, portability, and objection under applicable data-protection law. They may withdraw consent where consent is the basis and complain to their local supervisory authority.

United States

Residents of US states with applicable privacy laws may request access, correction, deletion, or a copy of covered personal information and may use an authorised agent where permitted. They may also appeal a denied request by replying to our decision. Because Promeo does not sell covered personal information or use it for targeted advertising, no sale or targeted-advertising opt-out is currently necessary.

Rights may be subject to legal exceptions. For example, we may retain data needed for security, legal obligations, disputes, or the rights of another person.

12. Exercising rights, deleting an account, and disconnecting channels

Privacy requests may be sent to noel@alcaeus.app. The request should identify the Promeo account and the right being exercised.

We may request information reasonably necessary to verify identity, authority to act for the business, or an authorised-agent request. We will respond within the period required by applicable law and explain any denial and available appeal or complaint route.

The business representative may:

• delete individual uploaded or generated library items from the creation studio;
• disconnect any individual platform account or Facebook Page attached to the selected product through Promeo controls or the provider's permission settings;
• cancel pending schedules through Promeo;
• request export or deletion of account data; and
• close the Promeo account.

Disconnecting one channel stops future authorised submissions through that connection but does not affect other connections or delete content already sent to a platform. Account deletion does not delete posts from connected platforms. Those posts must be managed through the relevant platform.

When an account closes, we will delete uploaded and generated library items, cancel pending schedules, revoke platform authorisation where supported, remove tokens, and delete or retain data according to Section 9.

13. Children

Promeo is a business service for representatives aged 18 or older. We do not knowingly create accounts for children or collect children's personal data for their own use of the Service.

Customer Content and generation references must not include children's personal data unless the Customer has a valid legal basis, all required parental or guardian permissions, and has confirmed that the generation, content, and planned publication are lawful and appropriate.

If you believe a child has created an account or personal data was submitted unlawfully, contact noel@alcaeus.app.

14. Changes to this policy

We may update this policy when Promeo, our providers, legal requirements, or privacy practices change. The effective date at the top identifies the current version.

For material changes, we will provide reasonable notice through the Service or by email before they take effect unless an earlier change is required for legal, security, or platform-compliance reasons.

15. Complaints and contact

Questions, requests, or complaints may be sent to:

Alcaeus Development AB
Registration number: 559461-9727
Fjällbrudens väg 11
132 45 Saltsjö-Boo, Sweden
Email: noel@alcaeus.app

Individuals in the EEA may complain to the Swedish Authority for Privacy Protection (IMY) or another competent supervisory authority. Individuals elsewhere may contact the privacy or data-protection regulator responsible for their location.

Swedish Authority for Privacy Protection (IMY)
Integritetsskyddsmyndigheten
Box 8114
104 20 Stockholm, Sweden
Email: imy@imy.se
Phone: +46 (0)8 657 61 00
IMY contact page